Calcutta Business School, one of the best business schools in Kolkata offers an AICTE approved PGDM program which is equivalent to MBA. Calcutta Business School’s PGDM program is offered from its campus at Bishnupur near Kolkata.
Why Management Education?
Global economic recession in 2008-09 and the aftermath of which reduced job offers to fresh management graduates by a great extent have raised serious concerns about the outlook of management education. Although the economic scenario is changing now and the job market is leaping back to normalcy, concerns about the value of a management education still remain. So the question, “why do a PGDM” is very much relevant and worthwhile.
PGDM is the Most Common Qualification for a Corporate Job
PGDM is still by far the most common denominator for being qualified for a job in most of the functions in an organization across any industry segment, may be with certain exceptions in case of core sector industries like steel, cement, and infrastructure. But even in these core sector industries, for senior management positions in any function, preference is given to people with PGDM degrees. In the rapidly developing service sectors in India like Banking and Financial Services, Retail and Telecommunication, a PGDM is a good qualification to get a preference.
PGDMs Understand the Language of Business
PGDMs get preferences over other qualifications in corporate jobs across most of the industry domain because PGDMs understand the language of business. In most of the functions, which are keys to survival for an organization in any industry domain, understanding of the language of business is very important. Functions like Marketing, Human Resources Management and Finance Management are keys to survival of an organization. This does not mean that production and operations are less important. But at least in Marketing and Human Resources Management, MBA is an essential qualification. Finance functions can do with CAs but then again there are not enough CAs to fill in the huge requirement of finance professionals in the country.
By language of business, we mean certain particular terms and concepts which are essential for one to know in managing a business appropriately. By business here, I mean large scale businesses. A small businessman can do without these business terms and concepts but managers of large scale businesses can’t. Terms and concepts like branding, ROI, marginal cost, value, product life cycle, retention, and net worth are essential in running such businesses and these are not understood well by non-PGDMs.
PGDM Curricula Develop Self-Belief
An appropriate PGDM curriculum also helps develop self-belief in PGDMs. Self-belief is key to individual success. Without self-belief, competencies and skills may fail. This is an adage which is true for ages. In the corporate jungle where everyone fights for survival, a large dose of self-belief and self-confidence see one through. In a good PGDM classroom, a student is compelled to compete with one another in a healthy fashion. A student has to make presentations in front of other students and convince them about a concept or solutions to a case study. A student’s communication skills are constantly honed through numerous presentations.
PGDM Curriculum to Develop Abilities to Work in a Team
Survival in a corporate job also requires one to be able to work in teams. A good PGDM curriculum necessitates a student to work in study groups. Study groups typically consist of students from varied background and varied personalities. Working in such study groups for almost two years shapes up a student’s team working abilities. Abilities to work in a team successfully require one to understand others; be sensitive to others’ mindsets and opinion; resolve conflicts without putting anybody down; and overall showing camaraderie to others. A good PGDM curriculum helps one to develop these abilities.
PGDM Curriculum Expand Horizons
An appropriate PGDM curriculum expands a student’s perspectives of socio-economic situations. A good PGDM graduate is a person who understands the world’s social, economic and political scenario and understands how all these affect business decisions. PGDM curriculum hones one’s analytical and logical deductive abilities. These develop one’s decision making abilities.
Very few qualifications can develop your abilities like the ones we have written about above which a PGDM helps to develop. The bottom line is PGDM is still by far the best bet for securing a great career. Careers in many other areas could be very lucrative but then every career has a risk, that is, you may become successful or you may not become successful. When you are pursuing a particular career option, you have a risk. So therefore, by pursuing a career, you are taking a risk. The qualification which still minimizes your risk or in which your bet is safer is PGDM. Of course the final decision of doing or not doing a PGDM should depend mostly upon your interest, aptitudes and personality. PGDM is still one of the most coveted and desired degrees in the world but it is surely not for everyone.