Dr. Bhattacharyya has 22 years of experience as an academician, mentor, and researcher in different institutes across the country. Prior to joining academics in 2001, he has served 10 years in various industries of repute in Kolkata and Mumbai in the areas of financial services and information technology. He is presently associated with Calcutta Business School as Associate Professor – Marketing and Entrepreneurship since 2013. Prior to joining CBS, he was Dean-Academics with Doon Business School, Dehradun, Faculty Member – IBS Dehradun and Kolkata under The ICFAI University, Dehradun, Siliguri Institute of Technology and other institutes of repute. He has published and presented several research papers, case study in reputed national and international journals and conferences. He has conducted a number of MDP’s and FDP’s. His research interest includes emerging concepts in Consumer Behaviour, Ethical Issues in Services Marketing Practices, Customer Value Chain Involvement, Perceptual Branding and Green Marketing, Innovation and Entrepreneurship. He is also empaneled as Visiting Faculty with MSME, Government of India under ESDP Scheme. He is empaneled as a Supervisor / Joint Supervisor for the PhD Programme in Management with Calcutta University, The ICFAI University – Jharkhand, AIMA-AMU, MAKAUT to name a few and has successfully guided students for PhD. He is an empaneled reviewer in international journals like SAGE and is Member –
Editorial Board, MERC Global’s International Journal of Management. He was a Member- Board of Studies, Centre of Management and Economic Studies, UPES, Dehradun. He was appointed by Gujarat Technical University as an External Examiner for evaluating Thesis and a Panel Member for Final Viva Voce Examination of PhD Scholars. Currently, he is also officiating as the Faculty-in-Charge, Profile Teaching Research and Publications MDP/FDP/Workshop Achievements/Awards
Entrepreneurship Cell and is a member of the Global Advisory Committee of WF Global (popularly known as NEN). Recipient of Silver Global Jury Award 2021 from Wadhwani Foundation for evaluating student proposals worldwide and guiding future entrepreneurs

Area: Marketing
Subjects Taught
Marketing Management- I, Marketing Management – II, Consumer Behaviour, Product and Brand Management, The Art of Selling ( jointly with a Visiting Faculty) , B2B Marketing, Services Marketing, Creating and Managing New Ventures, Retail Management (Batch 2014, 2015, 2016), Rural Marketing, Sales and Distribution Management, Integrated Marketing Communication and Social Media ( Batch 2014, 2015, 2016), Business Research Methodology, Indian Economy and Policy, International Management (Term V, Batch 2019-21, jointly with Visiting Faculty), Customer Relationship Management, Industrial Management

Research Interest
Emerging concepts in Consumer Behaviour, Ethical Issues in Services Marketing Practices, Reasons of Growth of Retail Services, Customer Value Chain Involvement , Consumer Decision Making of Gen Z, Green Consumerism 

Google Scholar : https://scholar.google.com/citations?hl=en&user=ev9RqiYAAAAJ 

Research Gate : https://www.researchgate.net/profile/Pinaki-Bhattacharyya-5
ORCID : 0000-0002-7027-8193
 Dey, K, & Bhattacharyya P.R., (2022), Investigating Relationship between Entrepreneurial Orientation and performance of Manufacturing MSMEs using Multidimensional Construct, Paper accepted for publication in Perspectives on Management’ ISSN no 0974-7095, Annual Journal of Heritage Business School, Kolkata

 Paul, S.M., Bhattacharyya, P.R., & Bapat, G.S.(2021), Blended mode as an alternative solution towards sustainable growth and development: an exploratory study using multilayer perceptron model, Paper Accepted for Publication in Academy of Marketing Studies Journal ( ABDC BJournal ) in press
 Bhattacharyya P R and Priya S ( 2021) , Understanding of Marketing Models with Reference to an Electrical Manufacturing Unit in the Context of COVID-19 in Jharkhand, Economic and Business Challenges in India: Pandemic and After , Vandana Publications, New Delhi, ISBN :978-81-949069-0-2
 Dey K, Bhattacharyya P R and Banerjee S (2020), Opportunities and Operational Challenges for Indian MSME’s in the New Normal: A Triangulation Effect, Published in Full Text Book edited by ISPEC Publishing Agency, ISBN: 978-625-7139-34-2
 Bhattacharyya P R and Bhowmick A (2020), How Covid-19 And Economic Lock Down May Change Allopathic OTC Medicine Market Scenario: An Introspection Analysis Based On Kolkata, India, Published in Full Text Book edited by ISPEC Publishing Agency, ISBN: 978-625-7139-34-2
 Bhattacharyya P R and Das J (2018), How Packaging Influences Consumers’ Purchase Decision:An Introspection, Published in e-book published by BVIMR (Publisher: Bharti Publications, New Delhi) ISBN No: 978-93-86608-32-1.
 Bhattacharyya P R and Lall S (2016), Validation of CVCI Model for Satisfaction and Delight of a Footwear Brand in Kolkata: An Empirical Analysis, CBS Journal of Management Practices, Vol 2, No 2 (ISSN: 2349 – 5073)
 Bhattacharyya P R , Mathew B, Sengupta P and Singh N (2015), Providing Clean and Safe Drinking Water to Rural Communities in India – An Analytical Study, CBS Journal Management Practices, Special Issue on National Conference in Advanced Business Research & Management Practices (ABRMP 2014), Vol. 2, March 2015 (ISSN-2349-5073)
 Bhattacharyya P R and Moitra S (2015), Determining Satisfaction Level of customers for Auto Industry in Kolkata, CBS Journal Management Practices, Special Issue on National Conference in Advanced Business Research & Management Practices (ABRMP 2014), Vol. 2, March 2015 (ISSN-2349-5073).
 Bhattacharyya P R , Jana S , Roy S and Mukhopadhyay K (2015), Empowering Pharmaceutical Companies with Talent Management Initiatives, CBS Journal Management Practices, Special Issue on National Conference in Advanced Business Research & Management Practices (ABRMP 2014), Vol. 2, March 2015 (ISSN-2349-5073)
 Bhattacharyya P R and Akram W (2014), Understanding Consumer Preferences for durable products with reference to Paint Industry, Reinventing Module for Finance and Business Management (ISBN No 9789381212561)
 Bhattacharyya P R and Dasgupta S (2014), Perceptual Mapping of Consumers: A Correspondence Analysis Approach Towards Consumers of Leather Products in Calcutta, India, Asian Forum on Business Education Journal, Vol 7, No 1, June 2014, pp 91-101(www.afbe.biz) (ISSN: 2071-7873) (Indexed by Ulrich’s and Cabell’s Directory)
 Bhattacharyya P R and Mondal S (2014), Academic Quality Excellence of B-Schools: An Analytical Study, Asian Forum on Business Education (ISSN 1905-8055) (Indexed by Ulrich’s and Cabell’s Directory)
 Bhattacharyya P R and Sen C ( 2013), Evaluation of Competitive Strategies for Sustained Competitive Advantage , Global Journal of Contemporary Management, Vol III, 2013 (ISSN 2249-1899)
 Bhattacharyya P R and Saxena S (2013), Financial Ethics: Whether Prevalent or Not?, Management of Innovation & Supply Chain Strategies, Galgotias Business School (ISBN 9789382880110)
 Bhattacharyya P R , Shaw T N and Tiwari A K (2011), Identifying The Key Predictors for Student Satisfaction: A Case Study of Business Schools in Dehradun, GITAM Journal of Management, October – December 2011, Volume 9, No 4, pp 252-260
 Bhattacharyya P R , Laha S and Saha S (2011), Reasons Leading to Perceptual Change in Consumer Behaviour for Retail Industries in Kolkata, GITAM Journal of Management, July – September 2011, Volume 9, No 3,pp 185-197
 Bhattacharyya P R and Mazumder S ( 2005), Some Other Factors Beyond 4 P’s in Marketing Mix- A Case Study of FMCG Goods, Survey, Issue No 45, Indian Institute of Social Welfare and Business Management, Kolkata
 Bhattacharyya P R and Laha S (2010), Factors responsible for Decline of an Organized Retail Sector: A Case Study of Samabayika in West Bengal, Indian Journal of Marketing, Vol 40, Issue1, January 2010 (ABDC C )
 Bhattacharyya P R and Mazumder S ( 2009), Factors Towards Choice of FMCG Products: A Case Study of the Dental Care Products’ Consumers, Indian Journal of Marketing, Vol 39, Issue 8, August 2009 ( ABDC C)
 Bhattacharyya P R and Mazumder S ( 2007), An Introspection into The Advertising Theories of FMCG Products: A Case Study of Pen Industry, Volume VI, No 3, ICFAI Journal of Marketing Management (now known as IUP Journal of Marketing Management) indexed on Cabell’s Directory, also distributed by EBSCO and Proquest Database CONFERENCE PAPER PRESENTED
 Co-authored a paper with Sunetra Maitra Paul titled Blended mode as an alternative solution towards sustainable growth and development: An exploratory study in AICTE sponsored Hybrid International Conference on Circular Economy, Management and Industry 4.0 (ICCEMIS2021) leading towards Sustainability organised by BVIMSR, Pune and Apeejay School of Management, New Delhi
 Co-authored a paper with Aniruddha Bhowmick titled How COVID-19 and Economic Lockdown May Change Allopathic OTC Medicine Market Scenario: An Introspection Analysis Based on Kolkata, INDIA in 2nd International Conference on COVID-19 STUDIES to be held on AUGUST 26-27, 2020 organized in Paris, France
 Co-authored a paper with Kushal Dey titled Opportunities and Operational Challenges for Indian MSME’s in the New Normal: A Triangulation Effect in the 2nd International Conference on COVID-19 STUDIES to be held on AUGUST 26-27, 2020 organized in Paris, France
 Co-authored a paper with Kushal Dey titled Role Of Technology In Religious Education: Challenges And Opportunity In The New Normal at CBS Kolkata in the International Management Conference MARSOC 2020 held on 23rd July 2020 organized in Kolkata
 Co-authored a paper with Kushal Dey titled Service Quality Gap Analysis for Online and Offline Household Service Provider Business Using SERVQUAL and SERVPERF Approach at IMI Kolkata in the International Management Conference 2019 held on 19th – 20th of December, 2019 organized in Kolkata
 Co-authored a paper with Kushal Dey titled Service Quality Gap Analysis for Online and Offline Household Service Provider Business Using SERVQUAL Approach in J.D.Birla International Management Conference 2019 held on 26th – 27th
of September, 2019 Organized in Kolkata Co-authored a paper titled Teenagers’ Perception towards Celebrity Endorsement and Its Impact on Brand Building for Branded Apparels: An Empirical Analysis in 6th PAN-IIM World Management Conference, Dec 13-15, 2018: Abstract of the paper published in Conference Proceedings, organised by Indian Institute of Management, Bangalore
 Co-authored a paper titled How Packaging Influences Consumers’ Purchase Decision: An Introspection in the IXth International Conference in Empowering To Create Smart Future Through E-Governance and Digitisation , organized by BVIMSR, Navi Mumbai,
 Co-authored a paper titled “Customer Value Chain Involvement for Satisfaction and Delight – An
Empirical Evaluation” in the 2 nd National Conference in Advances in Business Research and
Management Practices (ABRMP 2015), organized by Calcutta Business School
 Co-authored a paper titled “The Impact of Generation Z Activities on Green Marketing” in the
International Marketing Conference Emerging Markets, Evolving Perspectives, organized by
International Management Institute (IMI), Kolkata, in December 2015
 Co-authored a paper titled “Providing Clean and Safe Drinking Water to Rural Communities in
India- An Analytical Study” for presentation in the National Conference in Advances in Business
Research and Management Practices (ABRMP 2014), organized by Calcutta Business School,
Kolkata, in December 2014_
 Co-authored a paper titled “Empowering Pharmaceutical Companies with Talent Management”
for presentation in the National Conference in Advances in Business Research and Management
Practices (ABRMP 2014)
 Co-authored a paper in the International Conference on Finance and Business Management
(ICFBM 2014), organised by Society of Technical and Management Professionals, New Delhi, in
March 2014
 Co-authored a paper titled in the International Conference on Global Integration and
Sustainability: Management Education at the Crossroads, organized by Society of Technical and
Management Professionals, organised by Asian Forum on Business Education(AFBE) and
Calcutta Business School in December 2013
 Co-authored a paper titled Strategies for Competitive Advantage in the National Conference
organised by Doon Business School, Dehradun in September 2013
 Co-authored a paper titled Financial Ethics: Whether Prevalent or Not? in the National
Conference National Conference on Management organised by Galgotias Business School,
Greater Noida in March 2013
 Presented a paper titled SERVPERF vs SERVQUAL: A Comparison of Indian B-Schools from
the Survival Perspective in the International Conference on Management in Centre for
Management Studies, University of Petroleum and Energy Studies (UPES), Dehradun in
February 2013
 Co-authored a paper in titled Business Potential of India In A Global Scenario: A Case Study Of
Cellular Industry in the National Conference on Management in Centre of Management Studies,
Jain University, Bangalore in April 2009
 Co-authored a paper titled Role of Service Quality in Microfinance In The Indian Context in the
National Conference on Management, IBS – Bhubaneswar in November 2008
 Co-authored a paper titled An Introspection Into The Advertising Theories of FMCG Products: A
Case Study of Pen Industry in the International Conference on Management at IBS – Ahmedabad
in January 2007
PhD GUIDED / UNDER GUIDANCE
 Guided one PhD student – awarded under my guidance as a Co-Supervisor from The
ICFAI University Jharkhand;
 1 more Student registered with MAKAUT and another registration is under progress
CASES PUBLISHED
Published a Case “Turning the Wheels of Fortune at GFCL” in AIMS Journal of Management,
Vol 6 No 2, January 2021 (ISSN: 2395-6852)
BOOK CHAPTERS PUBLISHED
Bhattacharyya P R and Bhattacharya S (2009 ), Role of Service Quality in Microfinance In
The Indian Context, Published as Book Chapter in the book titled Financial Sector:
Contemporary Issues by Serial Publications, New Delhi under financial assistance from
NABARD (ISBN: 9788183872812)

Conducted Online One Week CASE WRITING WORKSHOP jointly with Bengal Chamber of Commerce and Industry (BCCI) ; 25 participants from India abroad participated
 Conducted UPRENEUR – Inter College Entrepreneurial Competition jointly with Calcutta Management Association on March 14, 2020; 18 teams participated in the competition
 Programme Director for 3 Day FDP on Green Marketing held at CBS Campus in August 2016 and August, 2018
 Conducted a 2-day Training Programme for students on “Financial Education & Certifications of Financial Markets” jointly with Stock Academy, Dehradun in 2013
 Conducted a 3-day workshop for students on “How to Lead a Stress Free Career” jointly with Sri Ramakrishna Ashram, Dehradun in 2012
 Conducted a Workshop on Entrepreneurship addressed by international speakers in 2009
 Conducted and participated in a 2-week Faculty Development Programme titled Entrepreneurship Development Programme organised by WEBCON held at Siliguri Institute of Technology, Siliguri, West Bengal in 2003
 Conducted 3 months Management Development Programme of Army Officers titled Directorate General Resettlement Training Course 2014 in Retail Management in 2014
 Conducted 3 months Management Development Programme of Army Officers titled Directorate General Resettlement Training Course 2012 in Supply Chain Management in 2012
 Conducted 8 weeks Management Development Programme of Army Officers titled Resettlement Training Course 2012 in Facilities Management in 2013
 Attended Case Method Workshop organised by Indian Institute of Management Calcutta Case Research Centre (IIMCCRC) in March 2016 at IIM Calcutta

OTHER ACADEMIC ASIGNMENTS AND ACHIEVEMENTS
Awarded Silver Global Jury Award 2021 from Wadhwani Foundation for evaluating student
proposals worldwide and guiding future entrepreneurs
 Reviewer in Journal of Cleaner Production ( an Elsevier Listing Journal )
 Reviewer in Sage Open Journal
 Book Reviewer in Consumer Behaviour and Branding: Concepts, Readings and Cases-The Indian Context to be published by Pearson
 Participated as Panel Member of Faculty Selection Committee at J D Birla Institute of Management, Kolkata
 Convener of 2nd National Conference on Advances in Business Research and Management Practices (ABRMP 2015) at CBS Campus held in January 2016
 Convener of National Conference on Advances in Business Research and Management Practices (ABRMP 2014) at CBS Campus held in December 2014
 Master of Ceremony in Convocation 2015
 Convener – Marketing Conclave on Socially Responsible Marketing and Market Analytics in November 2015
 Chaired Session in the National Conference at J D Birla Institute of Management, Kolkata in February 2015
 Former Member – Board of Studies, College for Management & Economic Studies, University of Petroleum and Energy Studies, Dehradun
 Empaneled as Supervisor / Joint Supervisor for PhD students in Department of Business Management, The University of Calcutta, MAKAUT (Formerly WBUT), AIMA-AMU and The ICFAI University, Jharkhand
 Guided 2 Students of Batch 2018-20 for their Entrepreneurship Project COOK BOOK – awarded by Indian Chamber of Commerce in December 2019
 Appointed as External Examiner for evaluating PhD Thesis in Management by Gujarat Technical University
 Appointed as External Examiner for evaluating Project and Viva-Voce by St Xavier’s College
 Chaired Session in Marketing Area in 6th PAN-IIM World Management Conference at IIM Bangalore in Dec 2018
 Chaired Session in Marketing Area at IMI Kolkata MARCON 2019 in December 2019
 Chaired Session in the International Conference organized by St Xavier’s University, Kolkata in February 2018
Guest Lectures/ Project and Consultancy
 Invited as a speaker at ARMY INSTITUTE OF MANAGEMENT on July 10, 2020 on the topic Operations Management & Entrepreneurship: Emerging Paradigm in the New Normal
 Guest faculty and conducted One day workshop on Green Marketing- Let’s Go Green at Bodoland University, Kokrajhar
 Guest Faculty at J D Birla Institute of Management on Green Marketing
 Resource Person in Allahabad Bank Single Window Operator Training Programme conducted at Calcutta Business School Campus during October – November , 2013
 Resource Person for Solo Seminar Total Quality Management in PC based Hardware Maintenance organised by WEBCON, Siliguri in April 2005
 Resource Person for Solo Seminar Role of Production, Planning, Control and Cost Reduction in Marketing organised by SIDO, Government of India, Siliguri in February 2005 Membership
 Member – Editorial Board, MERC Global’s International Journal of Management
 Life Member, All India Management Association (AIMA) , New Delhi
 Life Member, Indian Society for Technical Education (ISTE), New Delhi
 Member, Marketing Research Society of India(MRSI), Mumbai
 Life Member, MTC Global, Bengaluru
 Member – NHRD