Career Opportunities In The Marketing Domain

Do you think you have an affinity to marketing? Do you have what it takes for you to promote a new product to the target audience? Can you reposition a brand in the market? In the field of marketing, everything boils down to one question - can you make a product or service sellable by positioning it appropriately in the minds of the consumers?

If you are pursuing or aspiring to pursue a PGDM in marketing, you should know of the few positions you may need to fill in various organisations. Here is a list of 3 top positions usually filled by marketing graduates.

Brand Manager

Nike, Apple, and Samsung have one thing in common - they are all big brands. These are brands that consumers are enthusiastic to invest in. This trust and desire have a lot to do with a brand manager. A brand manager ensures that the target audience relates to the products or services a brand is offering.

In this oversaturated market, it’s imperative that a brand stands out and a brand manager plays a significant role in how the customer regards a product or person. Some of the critical components of this job are examining the market, developing marketing and advertising strategies, overseeing budgets, assisting design creations and layout for print and digital ads. Furthermore, they are also responsible for supervising promotional activities, analysing prices and sales, and rebranding when trying to reach a wider audience.

What skills do you need?

  • Writing skills
  • Storytelling
  • Creativity
  • Relationship management
  • Analytical skills
  • Budget management

Sales Manager

A sales manager is accountable for supervising the transactions between business and consumer or between a business and another business. They are the ones establishing sales goals, devising training programmes for their team members, and analysing data. Sales managers are often required to travel and may even be required to work extended hours.

They are also responsible for leading a team so that they meet their sales target efficiently. They also analyse numbers and find any flaws or loopholes that might lead to a dip in sales numbers. Along with that, they are also responsible for ensuring that they can communicate with customers and solve their queries.

What skills do you need?

  • Leadership skills
  • Analytical Skills
  • Customer Services
  • Communication Skills

Marketing Manager

The core responsibility of a marketing manager is to execute new and report on former marketing initiatives. A marketing manager is usually focusing on what actions need to be taken on traditional and digital platforms to reach a specific target. A marketing manager needs to be an excellent project manager and a team player.

What Skills Do You Need?

  • Adaptability
  • Team working skills
  • Communication skills
  • Strong attention to detail
  • Analytical Skills

As a marketing student, there is much to learn. This article might have provided you with a list of skills that you may need to improve upon. However, the real question is, are you cut out to succeed in this ever evolving and challenging field?

A good PGDM college can teach you many of the skills mentioned above. Ensure that the business school you pick offers enough opportunities for you to gain hands-on knowledge about the field of marketing.

Debojyoti Saha
Asst. General Manager
Head - Marketing and Admissions