Rural Immersion Programme

Though there has been a decline in the contribution of agriculture in the GDP of the country over the years, the size of the rural conomy is still quite significant. Rural India accounts for approximately two-third of the country’s total population. The agricultural sector accounts for about a fourth of the national income. Rural India has many economic activities in which people living in approximately 640,000 villages are gainfully employed in cultivation of cereals, pulses oilseeds, fruits , fisheries and poultry , production of milk, milk products, meat, forest products, leather and leather goods, etc .

Though most of our students are likely to be employed in the industrial sector in urban India we believe that it will be meaningful to them if they understand and appreciate major aspects of the rural economy as well as develop an awareness of life, problems, and issues related to rural India. A large portion of the workforce in urban areas come directly from semi-urban or rural areas; therefore to work with them it is imperative that our students get a firsthand opportunity to observe and interact with them.

Over the past few decades, all successive governments, both at the center and the states, have taken many steps to improve conditions of rural people through a variety of policies and schemes.

The Rural Immersion Programme launched by Calcutta Business School during the academic year 2017-2018 has several objectives;

  • To help our PGDM Programme students to understand various programmes initiated by GOI like (i) Food for Work Programme; (ii) Rural Employment Guarantee Scheme; (iii) Swarnajayanti Gram Swarozgar Yojna ; (iv) Drinking Water Supply; (v) Swachha Bharat Abhiyaan, etc. and to analyze the process of their implementation and impact.
  • To provide an opportunity to our students to visit rural markets (Haat) and observe and understand how they operate and gain an appreciation of the challenges and issues in the operation of rural supply chains.
  • To enable our students understand the operations of an organized economic activity like a dairy plant.
  • To help the students learn about rural life, society and culture.
  • To provide an opportunity to our students to learn about the process of implementation of various schemes through various organizations comprising Block Development Office, Panchayats, and NGOs, SHGs, etc.