Mr. Ayan Chakrabarty, Vice President and Client Services Director, JWT, Kolkata visited Calcutta Business School to deliver a seminar on ‘Advertising & Creativity’. He spoke on the conflict between quality of creative output and clients’ business requirements. He argued that if advertising doesn’t deliver on the clients needs, then it is not good advertising. He also argued that advertising should have creative uniqueness. He said that creative makes an advertising stand apart in a cluttered media space. Therefore, he said, to deliver on the clients’ requirements, an advertisement must stand out.