The Art of Selling

Calcutta Business School, which is ranked as the 4th best B School in Kolkata by Careers 360, has started a unique course called ‘The Art of Selling’ for its first year students as part of its 2 year AICTE approved PGDM Programme.

The objective of this course is to make students industry ready in understanding how the selling function is useful in gearing up a business unit in terms of growth, market share and branding. This course will familiarize students with ‘sales’ as an important function while doing business, will help students to understand the difference between selling and marketing and make students internalize selling as a process.

Another important aspect of this course is to enhance the employability of the students, seeking a career across the industry verticals of consumer durables, BFSI, telecom, services and consulting.