Every economic activity helps in building the nation’s GDP. Hence it is very important to revise the business strategy with the fast pacing world. The present age demands fierce financial and marketing strategy in order to survive the tough competition that industries face and contribute positively to the nation’s progress.
As the PGDM 2019-2021 students of Calcutta Business School we got a wonderful opportunity to visit a renowned ply making industry “Greenply” and discuss the business strategy used in each subsequent stage.
The company was established as "Mittal Laminates Private Limited" on 28 November 1990. It became Mittal Laminates Limited in 1994, and finally Greenply Industries Limited in 1996. Its first manufacturing plant was established in 1993 at Behror, Rajasthan, followed by one at Pantnagar, Uttarakhand in 2006. Prior to that, a manufacturing unit of erstwhile Greenply Industries Limited at Tizit, Nagaland was taken over, along with the company itself in 1995.
The industry flourished irrespective of the financial crisis of 1991 and continued serving India with its output and employed a large number of working class people who were largely dependent on low output agricultural field. The company through smart strategies and effective recognition of resources was able to contribute immensely to the Indian market.
The aim of production is to produce goods and services that we want. There are four requirements for production of goods and services-
Marketing strategies and initiatives:
In order to accomplish a global presence, the key is to enhance the marketing strategy. In response to these strategies Greenply mentioned following points:
All these initiatives together contributed in establishing “Greenply” as a leading brand in ply supply.
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PGDM Batch 2019-2021