Conquer The Game Of Specializations

A 2-year full-time PGDM programme aims to develop students into proficient managers in various fields of the business landscape. Typically, in the first year, students are exposed to general management subjects and theories so that they gain a brief idea of important management subjects.

The second year is when students can pick a specialisation. At CBS, students also have the option to select a dual specialisation. Choosing the right specialisation can prove to be a difficult process for students. It’s extremely important that students consider their career goals before they decide between the various specialisations offered.

Let’s take a look at the four specialisations offered at CBS to help you make the right decision.

Human Resources

A PGDM in Human Resource is the right choice for those who want to learn the skills needed to bring in and retain a strong workforce at an organisation. Everything from the initial requirement and the training and development of these employees falls under the care of human resource. However, there is a lot more a human resource manager is responsible for. These include team building, performance updates, policy making, talent management, international human resource Management, and more.

Operations

Operations management incorporates designing, managing and tracking different processes in an organisation. These processes are made to ensure that all the resources required to create a product are in place and functioning optimally. The end game, however, is always providing value to the end consumer. These days organisations need operations managers who are trained to deal with production management. A PGDM in operations allows students to learn how products, services, and supply chains are designed and managed. They also learn how to maintain process flows and develop vendor and inter-departmental relationships.

Finance

A PGDM in finance is one of the oldest and most popular specialisations. A degree in finance covers various topics like costing, management accounting and control, budgeting, international finance, banking, capital management, treasury & forex management, and financial analytics among others.

The specialisation also covers the various financial theories prevalent today along with the best managerial skills and practices in the area. With a specialisation in finance, you will be eligible for exciting careers in banks, consulting firms, financial institutions, merchant banking and more.

Marketing

A PGDM in marketing is perhaps one of the most dynamic and competitive PGDM specialisations of all. Specialising in marketing will help you develop skills and knowledge in the field of marketing, advertising, public relations, etc. Those who are creative, have excellent communication skills, and have a passion for marketing are best suited for success in this dynamic field. However, there are other areas that you could also find success since you will be studying subjects like consumer behaviour, retail management, green marketing, brand management etc.

To decide on a specialisation, take the time to understand your career goals. If you find that you are leaning towards two areas of management, then you can choose any two subjects to gain a PGDM with dual specialisation. Good luck!

Debojyoti Saha
Asst. General Manager Head - Marketing and Admissions