Mrs. Sanjana Mondal is pursuing her doctoral degree in Brand Management from the Department of Business Management, University of Calcutta. She completed MBA in Marketing and qualified NET for Lectureship in the field of Management studies. Her research work focuses on Destination Branding and she has a special interest in the field of Services Marketing, Green marketing, and Consumer Behaviour. Pior joining to CBS she worked with IIM Calcutta as a Teaching Associate and was associated with Dinabandhu Institute of Techhnology and Management as an Assistant Professor of Marketing teaching AIMA(All India Management Association), WBUT PGDM & BBA courses. Before joining academics, she had experience of working in industry with some companies like Samsung & Bengal Ambuja in marketing domain. She has published and presented research articles in national and international journals and conferences of repute.
|Year of Publication||Co-author||Title of the paper / article / book / case||Name of the journal with volume and issue/ publisher|
|2014||Dr.PinakiRanjan Bhattacharya||Academic Quality Excellence of B-Schools : An Analytical Study||Published in Asian Forum on Business Education ( ISSN 1905-8055)|
|2015||N/A||Tourist’s SPOT Buying Behavior: An Analytical Study.||Journal of Tourism & Hospitality 4: 139. doi:10.4172/2167-0269.1000139|
|2016||N/A||WEST BENGAL -A TOURIST DESTINATION: COMPARATIVE ANALYSIS OF BENGAL TOURISM BUSINESS MODEL WITH KERALA & GUJARAT||INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE & MANAGEMENT (ISSN 0976 – 2183)|
|2017||Prof.Jaydip Sen||A Framework of Predictive analysis of tourist Inflow at Digha-Mandarmoni Beach of West Bengal||Mondal, Sanjana and Sen, Jaydip, A Framework of Predictive Analysis of Tourist Inflow in the Beaches of West Bengal: A Study of Digha-Mandarmoni Beach (March 11, 2017). In Proceedings of the First International Conference on Computational Intelligence, Communication, and Business Analytics (CICBA 2017), March 24-25, 2017, Kolkata, INDIA. Publisher: Springer-Verlag, CCIS Series., Forthcoming. Available at SSRN: https://ssrn.com/abstract=2934372|