Sukalyan Ghosh Dastidar, Marketing And Business Development Executive, Business Standard, came for a corporate interactive session on 3rd August’18 to address CBS students.
Business Standard is the 3rd largest Indian newspaper published in both Hindi and English, owned by Kotak Mahindra Group. It is primarily a business newspaper and publishes articles that have a business angle.
Mr Ghosh Dastidar during his interaction with the students mentioned that Business Standard is a serious newspaper and does not encourage in any kind of frivolous news or random stories. He encouraged students to read at least one newspaper daily not only for general awareness and knowledge quotient but emphasized that it increases their employment quotient also.
Business Standard conducted a Brand Equity Quiz after the session and distributed prizes among students as part of their brand promotion strategy.