PGDM Programme & Specializations At Calcutta Business School

Calcutta Business School offers an industry-oriented & MBA equivalent PGDM programme approved by AICTE. Ranked 4th among top B-schools of Kolkata by Careers 360 and 14th among the best B-schools in east zone by Business Today (December’18). CBS offers an extensive curriculum and a case-based pedagogy to management aspirants; the approach followed at the institute helps the students stay perpetually updated with the latest market trends which are a vital key to attaining success and growth in this field. CBS does not believe in imposing bookish knowledge on the students; instead, it focuses on inculcating curiosity and the knack for learning within them. 

The PGDM curriculum at Calcutta Business School is an ideally curated curriculum that is futuristic, business-oriented, and comprehensive- all at once. This curriculum enables a student to believe in his/her ideas and abilities and inspires one to get better each day; it injects self-confidence and empowers them to think creatively and innovatively. The multifaceted syllabus sharpens a student’s analytical skills and enhances the ability to reason logically to transform one into an expert with sound decision making qualities. PGDM specializations offered at CBS are Marketing, Finance, Operations, and Human Resource. CBS is one of the very few management institutes to provide a dual specialization, which lets the students build hybrid skillsets. 

Marketing specialization builds creativity and innovation within the minds of students, and it is a dynamic field that promises sustained growth for many decades, being the backbone of all businesses. Through industry visits, international study tours, interactive classroom sessions, confidence building presentations, and activities and internships, CBS makes sure that the students pursuing the marketing specialization are equipped with the best knowledge and training to ace the cutting edge marketing world they will be facing ahead of them. The marketing specialization at Calcutta Business School provides placements across diverse areas such as sales management, brand management, market research analysis, digital marketing management, marketing strategy, and a lot more. 

HR is one of the fastest-growing industries today and has time and again recorded high job satisfaction levels among the professionals. Through the HR specialization at CBS, students receive abundant opportunities to grow individually and professionally by being a part of realistic and challenging activities at the campus. The students are given training by qualified and experienced faculty, and corporate guest lectures are frequently conducted so that the aspirants gain essential insights from the renowned minds of the industry. This field opens up a plethora of professional doors for aspirants. The students from HR specialization get placed across different areas like HR Analytics, Human Resources Consultancy, Training & Development Management, Organizational Talent Development, and more. 

Operations specialization is said to be one of the most advantageous fields to grow in as multiple factors make it stand out. Pursuing operations will increase your overall efficiency and productivity, offers influential positions to hold and abundant career growth. CBS’ Operations specialization emphasizes on industry-embedded competencies and encourages creative thinking among the students. Placement across distinctive sectors like Business Operations Management, Operations Research, Logistics Coordination, etc. is one of the biggest reasons that makes CBS the perfect choice for a PGDM Operations specialization. 

Finance specialization always creates multiple avenues for an individual to have financially rewarding careers and offers various opportunities for global exposure. The skillset acquired by the students of finance specialization is immensely in demand in the industry today and will remain the same in the years to come. Some of the most significant factors that make Calcutta Business School the most suitable choice for finance aspirants are- curriculum as per international standards, conducive and proactive learning environment, placement across diverse sectors like International Financial Management, Insurance Brokerage, Financial Planning, Corporate Management, etc. 

The PGDM programme at CBS facilitates interdisciplinary learning and highlights the symphony between academia and real-world & societal issues existing out there. The teaching and training approach embraced by the institute for all specializations chiefly revolves around enhancing the cognitive component of a student’s mind through which they can develop a skillset and a mindset that is future driven. 

Sudeshna Ghosh
Assistant General Manager