- Why Calcutta Business School
Like the four basic protein molecules serving as the building blocks in a DNA, there are certain fundamental competencies which you need to develop to excel in your career in the increasing complex world of business. Calcutta Business School’s stringent programme helps you to develop the fundamental competencies.
In today’s world, leadership is not about dominating others and giving directions. It is about: how to take initiatives; how to enlist and motivate people to accomplish goals; how to take responsibilities; and how to be accountable for success and failures. CBS has recently launched ‘The Outbound Leadership Practicum’ which gives the students an exposure to a variety of leadership and team oriented tasks and exercises. Students are taken to Himalays in lap of nature to discover their true potential by experiencing this enriching practical programme.
Ability to collaborate with others and work in a team is one of the key competencies that you need to acquire - how to work at ease with people from diverse backgrounds. CBS’s PGDM programme helps you to learn how to collaborate and work in a team. Different student clubs namely ‘Marketing Club’ and ‘Finance Club’, provide students different platforms beyond classroom interactions to collaborate and execute assigned tasks, arrange discussion forums, make presentations and publish newsletters.
In the fast changing and evolving world of business and economics, tools and technologies of doing business change too quickly. You need to upgrade yourself perpetually in order to stay relevant. CBS’ rigorous curriculum and pedagogy help you to develop the learning attitude. It follows a case study based teaching method since its inception. Case study based teaching learning method facilitates interdisciplinary learning and can be used to highlight connections between specific academic topics and real-world societal issues and applications. The case method is generally used in a very effective way in order to move students gradually up the cognitive skill's ladder from the low skill levels of knowledge, comprehension and application to the higher and more desirable skills of analysis, synthesis and evaluation.
One needs to communicate effectively to connect with people, to build network, and to collaborate on projects. A manager needs to make sure that others understand what he or she wants to say. At CBS, students get to learn these essential communication skills.
'Design thinking and Innovation' is the key word in business world today where this systematic thinking process empowers even the most traditional thinker to develop new, innovative solutions to the problem at hand. This human-centered creativity with purpose enables a business leader to come up with out of the box, doable solutions .To encourage creative thinking, a special three‐day programme has been developed in CBS which explains the fundamentals of the Design Thinking approach by immersing one in collaborative exercises and dynamic discussions through an engaging workshop.
In today’s business environment, only theoretical knowledge in Business and Management gets you nowhere unless you have: the required skills to execute; to know the tools and technologies which are required to execute; and finally, have the right mindset to adapt to difficult dynamic situations. You can’t succeed in your career even if you have brilliant results. CBS's industry focused curriculum, theme and courses, are customized to industry needs and help you to develop the right competencies. Students are also taken to frequent Industry visits to gain hands-on experience.
In today’s world, we are exposed to a large amount of data constantly. Ability to analyse humongous amount of data, capturing key insights from the data sets and then taking a decision based on the insights are the skills you will be learning at CBS. Students are given exposure through courses like “HR Analytics” and “Marketing Analytics” and simultaneously workshops are organized to impart expertise knowledge.
At CBS, students are selected in diverse industries and for various functional roles. Our Dual internship programme enables students to identify their area of core competency and Dual specialization programme provides them with an extended area to acquire knowledge and doubles up their employment opportunities.
Business Houses are thinking beyond profits today and aiming to make a positive difference in the world. To varying degrees, many of them drive to build a company that has a direct social impact either through the services they deliver, their employment practices, or through their other activities. Today's businesses have to have an impact on society. CSR being the big buzz word and Govt of India also introducing this as a mandate for big business houses, it is important for the students to have some experience on the same. CBS students run a ‘Cultural and Social Out Reach Club’ where they organize health camps and visit shelter homes for community service.
Programme curriculum of CBS has also introduced “Rural immersion programme” with an objective to sensitize the budding managers and students towards the various schemes undertaken by the government in villages and to study and analyze their execution and effectiveness and also gives them an exposure to understand Business Policies has to cover all segment of society.